American chain of variety stores headquartered in Goodlettsville, Tennessee. As of March 28, 2023, Dollar General operates 18,774 stores in the continental United States and Mexico.
Potential opportunities for 13,000 new stores. 70% of its store base serves communities < 20,000 population. 40-45% of new openings will be rural areas with a new focus for prospects in urban locations. 75% of the US population lives within 5 miles of a Dollar General. Focusing on new Popshelf format - either a store-within-a-store or separate - now up to 100 locations in 9 states and goal is 1,000 stores by FY '25.